Thursday, January 15, 2015

Profile: Fortnight

Fortnight Lingerie is the second in what I hope quickly becomes a trend in this blog:  designers venturing off on one’s own and breaking the mold of what we had grown to believe lingerie is and would always be.  While much of the end result is similar to the story of Else, which we have already focused on here, Fortnight couldn’t have begun in a more different place.  That is what very well might be the most exciting aspect of this Golden Age of lingerie that we find ourselves living in.  You don’t have to come from a certain place or background to make a huge impact on this industry.  You don’t have to let the past shape where you’re going, but rather you can dictate the terms of exactly how and when you will get there.


While Else comes from a family business in Istanbul, Fortnight is living in its relative infancy in Canada.  Fortnight was founded in Toronto in 2010 by Christina Remenyi, who was only in her late 20s at the time.  Her focus is on displaying what is sexy from a woman’s perspective.  At its core that means forgoing the heavy padding and “seedy” looks for the stretch satins and lace.  The inspiration is quite simply a modern take on a vintage look. 

But where “vintage” might invoke thoughts of discomfort, Fortnight is anything but.  Every piece is made with exceptional fit and comfort in mind.  Fashion and function combined are at the forefront of everything Fortnight designs and one would be very challenged to find something within their collection that misses that mark.  Their styles complement the body and, where other brands may try to hit you over the head with sexy, Fortnight does it with sophistication and style. 

I’m always hesitant to use the word ‘mature’ here, because I’m afraid it might scare people off.  Fortnight, however, is mature in the best way possible.  The best way I think I can describe it is, think of finally reaching the moment of truth in that big night, only to then remember you are wearing panties that say ‘PINK’ across your ass.  Fortnight lingerie is the exact opposite of the feelings that situation would invoke.  It says this person is a grown-up who has it together.  I think we’d all like to feel that way. 

Fortnight has a wide variety of lingerie that continues to expand with each season.  I have a feeling I’ll be talking a lot about them, going forward, including an upcoming review of their Vega Low Rise Panty, which you’re not going to want to miss.  Definitely keep an eye out in your local boutique for Fortnight products, and if you’re not lucky enough to find them there, check out their website, where they can direct you to many online shops that carry their brand. 


Finally, I want to share this amazing viral video below.  Fortnight actually started the website supersexycpr.com where they could share all their short marketing videos.  The one that started it all, however, was a PSA on how to administer CPR.  I thought it was amazingly well done...all the way down to the contrasting lingerie set that the two models are wearing. 


3 comments:

  1. That was beautifully written and inspiring for any one wiling to work for their dream. XOXO

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  2. It seems like waistlines are the rise! I know that for me personally I have been wanting all my jeans to be high rise. They just seem that much more flattering. It seems that the lingerie community agrees. I especially love the 3rd bra that is pictured.

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  3. "...what is sexy from a woman's perspective..." Absolutely love that!

    xx

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